Webinars

Advocating for Fairer Reimbursement: A Key to Building a Strong PA Home Care Workforce

Reimbursement Advocacy for PA Home Care Workforce - CareSmartz360 Webinar

Join our insightful roundtable discussion featuring Laura Ness and Mia Haney as they delve into the pivotal role of equitable reimbursement in recruiting, retaining, and empowering Pennsylvania’s home care workforce. You’ll explore the strategies advocacy leaders employ to influence policy, secure rate increases, and foster sustainable growth for agencies and caregivers alike.

During this session, the esteemed speakers will unveil their proven frameworks for navigating complex legislative and regulatory landscapes—from cultivating strategic relationships with elected officials to launching high-impact advocacy campaigns.

Gain insider insights on converting policy victories into tangible revenue growth and lasting workforce stability. We’ll wrap up with a live Q&A, giving you the chance to receive personalized guidance on your most urgent reimbursement and staffing challenges.

Webinar Takeaways:

  • Understand the mechanics of Pennsylvania’s reimbursement landscape and key levers for rate adjustments.
  • Learn how to build and execute an advocacy campaign that resonates with policymakers and stakeholders.
  • Discover best practices for translating regulatory wins into multi-million-dollar revenue enhancement.
  • Explore actionable steps to strengthen caregiver recruitment and retention through fair pay structures.
  • Gain insights on launching and scaling 501(c)(4) efforts to sustain long-term advocacy impact.
  • Get real-world examples of collaborative initiatives that drove a $32M uplift in annual revenue.

About Keynote Speakers

Mia Haney, Chief Executive Officer – Pennsylvania Homecare Association

Mia Haney leads strategic advocacy, policy development, and meaningful industry collaboration at the PHA to advance quality home care services. With years of experience in home care administration and advocacy, Mia has championed regulatory reforms, innovative workforce development programs, and partnerships that enhance care standards and affordability.

Under her leadership, PHA has expanded member services, strengthened provider networks, and amplified the voice of home care professionals in state policy discussions.

Laura Ness, Head of Government Affairs – Abby Care

With extensive experience shaping federal and state engagement strategies, she excels at spearheading advocacy campaigns to secure approvals, resolve regulatory challenges, and drive policy change.

Laura advises senior leadership, chairs policy forums, and strengthens organizational influence through deep industry insight. Renowned for her forward‑thinking approach, she cultivates lasting relationships with stakeholders and peers.

As a legislative strategist, she has secured significant reimbursement rate increases and optimized financial outcomes, underpinned by her expertise in people leadership, consensus building, and program management.

Ruby Mehta, Vice President – Sales, CareSmartz360

Ruby Mehta is a seasoned revenue strategist with over 15 years of experience building high-performance sales teams, pioneering go-to-market innovations, and driving global channel initiatives at CareSmartz360.

Under her leadership, the company has expanded its market reach and delivered advanced software solutions that empower home care agencies to streamline operations and maximize profitability.

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