Turn Caregiver Turnover into Tenure—Insider Retention Strategies for MA Agencies

Join our focused roundtable discussion featuring MA home care industry expert Jake Krilovich as he tackles the urgent crisis of caregiver turnover—currently at a staggering 79.2%, marking a 12% rise in just two years.

In this session, our expert speakers, including Ruby Mehta and Carolina Gonzaga from CareSmartz360, will dive into the root causes behind the churn in MA, share proven retention strategies, and highlight how technology—like mobile apps, automated feedback loops, and streamlined communication platforms—can transform turnover into tenure.

Walk away with:

• A clear breakdown of caregiver churn drivers in MA—from burnout and poor scheduling to limited growth pathways.
• Actionable retention tactics that agencies are implementing successfully—think rewards, purposeful onboarding, and culture-first initiatives.
• Insights into leveraging tech solutions—mobile apps for scheduling, real‑time updates, feedback automation, and more—that enhance caregiver experience and retention.
• A live Q&A, where our speakers will address your most pressing retention challenges.

Webinar Takeaways:

• Understand the factors fueling today’s record-high 79.2% turnover rate and its implications for care continuity and agency performance.
• Discover how agencies in MA are reversing churn with culture, recognition, and feedback-driven retention wins.
• Explore how mobile and automated technology tools are reshaping caregiver engagement, reducing administrative burden, and sustaining long-term tenure.
• Learn how to apply these strategies in your organization to strengthen caregiver loyalty, satisfaction, and career longevity.

About Keynote Speakers

Ruby Mehta, Vice President of Sales, CareSmartz360

Ruby partners with non-medical home care agencies to solve growth, compliance, and workforce challenges with modern, EVV-ready operations technology. She leads revenue strategy for CareSmartz360’s end-to-end platform, helping care providers streamline workflows, elevate care quality, and reduce turnover.

Carolina Gonzaga, Sales Account Executive, CareSmartz360

Carolina brings a deep understanding of home care agencies’ operational pain points and champions technology-driven solutions that improve caregiver engagement and retention across North America.

Jake Krilovich, Executive Director, Home Care Alliance of Massachusetts

Jake drives vision and advocacy across the organization, influencing industry best practices and policy initiatives aimed at transforming caregiver tenure through support, technology, and agency empowerment.

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